Technical Strategy & Delivery for AdTech Platforms
Ad technology operates at a scale where microseconds matter and billions of requests per day are the baseline. We have scaled AdTech infrastructure from 250M to over 2B daily requests, cut cloud costs by 33% during 8x traffic growth, and helped close a $750M acquisition.
Common Challenges
Infrastructure costs scaling linearly with traffic growth
Monolithic VM-based architectures hitting performance ceilings
Distributed teams across multiple continents with fragmented deployments
Engineering org maturity required for enterprise acquisition due diligence
My Approach
I combine architecture, hands-on platform engineering, and delivery leadership to address capacity, reliability, and cloud costs. I can build the infrastructure, improve deployment systems, and lead the technical work as traffic and the business grow.
Technologies I Use
Results in AdTech
250M requests/day at ceiling. Five teams across three continents.
Scaled the platform to reliably handle over 2B requests per day across all global regions with zero downtime.
Infrastructure costs scaling linearly with traffic growth.
Achieved a massive 33% cost reduction year-over-year despite an 8x traffic growth. COGS remained at -1% YoY.
Platform team built from the ground up under acquisition pressure.
The technical due diligence was flawless. The company was successfully acquired by Blackstone for $750M.
Companies Served
Vungle
GawkBox
Need AdTech expertise?
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